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Merit Financial Services

5 star rating
based on 236 reviews.

Since 1985, no other major precious metals dealer has operated under the same name and in the same location as long as Merit Financial. Merit is a division of Seacoast Coin, Inc., a privately owned company which has never been bought or sold.
Category:   Gold, Silver, and Platinum Dealers
Address:  
1300 4th Street Suite 303
Santa Monica, CA 90401
(310) 394-7577
Web Site:   http://www.meritfinancial.com
Hours:   Monday - Friday 7:00am - 6:00pm
Additional Info:   Additional Names
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About The Company
About Merit Financial Services
Merit clients enjoy many benefits of working with a strong industry leader. With more than 26+ years in business, Merit has maintained strong financial footing through a variety of market conditions. During our time in business, we have proudly offered to buy back every product we have sold with no ...  »More
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Featured Review

Gratitude for services and informative information>


My name is Jeremy McGhee soon I will commission in the United States Army as a 2nd Lieutenant. I was shopping online today Dec. 05. 2011 in search of a sliver dollar to present to my first official salute as tradition. That's when I came across Merit Financial Services, I saw a coin and decided that was the one I would like to have so I went to purchase the coin but instead an information box popped up asking for my name, contact, and a comment box, so I completed the box and submitted it. Exactly one minute later i had a phone call from Isaac Nuriani a representative of Merit Financial Services phone # 800.564.8189 ext. 314. He was very respectful and knowledgeable, he advised me that the Vice President of Merit Financial, Mike Getlin told him, to give me a free coin because I was about to commission as a 2nd Lieutenant in the Army. And the reason for the free coin is that the President and CEO is a Los Angeles Sheriff and they are a proud sponsor of the Wounded Warriors Project. I think it is an honor that this company blessed me with a gift that is so meaningful to me and the tradition of the United States Army. I look forward to doing business with them in the future and will recommend others to them. Jeremy McGhee U.S Army.
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Posted on 12/5/2011

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A bit tough getting started


I'm looking to buy silver.
I called Merit and was greeted by Rick. X 335 .

I guess I asked him too many questions. Shame on me.
Rick pressured me again and again to buy now. And how much am I going to buy? And when? What am I waiting for? What am I doing with money in the bank anyway?
He did answer some questions, thank you, but I knew I was on thin ice with him all along. In fact, I felt he was about to push me in. After maybe 7 minutes on the phone, he insisted on hanging up "So as to service some other people who want to buy right now." Of course, he didn't actually leave until asking me one last time whether I was ready to buy "right now.".

Frustrating! I even had to remind him that it was me who called him, and that because I had gotten to the point where I was genuinely interested in buying precious metals. I even had to tell him not to "condemn me" for asking him some questions. Unbelievable if you ask me.

Nevertheless, based on the reviews here, I think I'll call back and specifically ask for one of the other rep's who have been reviewed here. (I wonder if these other positive reviews are really legitimate.)

I still would like to purchase, but not by a high-pressure salesman.

God bless.
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Posted on 2/20/2012

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Excellent service


Isaac Nuriani helped me with his info and suggestions on which product to buy. Isaac and his company completed the transaction with me just the way they said they would. I would do business with them in the future.
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Posted on 2/15/2012

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Lori did a great job helping me make my first purchase through Merit Financial. She took time to explain the process, find out what my needs were and place my order without making me feel uneducated. I received my order faster than originally quoted. I would definitely use Lori and Merit Financial if I ever need their services again.
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Posted on 2/13/2012

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Good Company


My order was shipped on time and arrived two days later. Isaac, was great to work with. After I explaind what I wanted he suggested a balance of silver and gold that worked for me. I highly recommend him. hope you enjoy working with him.
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Posted on 2/12/2012

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Pleased new customer


I'm a new customer with Sean Johnson as account exec. Sean does a very nice job with clear explanations, no pressure and the personal touch, eg., calling to let you know about shipping, receipt, expectations, quality, etc. Merit delivers just what they say they will.
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Posted on 2/11/2012

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Merit Financial and Blake Skadron go the extra mile


I would like to let you know about the outstanding customer service I received from Blake R. Skadron. I had never purchased any silver in my life. I saw an advertisement on the Fox Business channel for your organization and decided to call. I was connected with Blake and he was very patient answering all my questions. He took the time to listen to my concerns and explain how I could purchase silver from your organization. I have to be honest; I did not make my purchase upon my initial contact with Blake. Blake followed up with me in a nice way just to make sure I did not have any other questions. I did my research and investigated other companies about purchasing silver, but Blake put me at ease and quite frankly your company had the best price on the Ben Franklin half dollars I purchased. When I made the decision to purchase from Merit Financial, Blake explained everything to me in laymen’s terms and even had a Federal Express driver come to my home to pick up the check. Blake followed up on every step of the transaction with both telephone calls and emails. Blake is truly an asset to your organization and I will definitely recommend Merit Financial and Blake to my friends. I look forward to doing more business with your company in the future.
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Posted on 2/10/2012

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Gaye Lowenstein & John Matias


As a new client to Merit fin. and worked with Gaye first to buy some silver an then with John to move an IRA from bonds of America to gold & silver with Gold Star Fin. They have been so friendly and accommodating to to work with they are great to me and am impressed with your company and will continue to work with them God Bless to all. Harold
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Posted on 2/9/2012

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merit be carefull


bought 700 half dollarsfrom merit wired the money. the next day triedto cancell my order.d martell said i couldnt when i told him i did some research this wasnt great deal he told me the coins where au to unc.when i got them the where well worn sent 200 back .when i got them they where worse .they dont stand up for what they tell you go to another company.
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Posted on 2/9/2012

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Excellent Service


My Rep K. Bernard was very helpful and sincere. I had two transactions during the last three months. the overall service was excellent.
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Posted on 2/8/2012

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Prompt courteous professional gold/silver/coin purchase.


I noted their December/January promotions, and jumped on board with a gold/silver IRA. Bernard was the representative who helped me. He was a consummate professional, always available. He gave suggestions for purchases, but was never pushy. He even provided his cell number for when he was out of town. His promptness and availability allowed me to take advantage of a temporary dip in metals prices. The organization with whom Merit works to create IRAs (SDIRA) was also very good to work with. All in all a very transparent and reliable process in what can be an uncertain field. Thanks Bernard and Merit Financial!!
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Posted on 2/6/2012

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Excellent service


My rep Lori could not be nicer to deal with.Always polite attentive,and the service is top-notch and fast.I would recommend her and her firm,Merit financial highly.
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Posted on 2/6/2012

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Business Acumen and Integrity


Michael Goldstein is a decent, honest professional who was constantly in touch with me. One of the reasons why I bought from the company and will continue to buy from the company he represents, is that Mr. Goldstein seems to be a forthright, and compassionate worker who delivered and satisfied on all counts. He never gave up on me. I was happy to do business with Michael Goldstein, as he earned my trust. My congratulations to the company, and here's hoping that there are more people like him in it.
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Posted on 2/5/2012

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coins received


everything received in super shape. a little slow on the delivery, but i am a new customer and i guess you can't be too careful. will do business again!! lori took great care of me and i am very happy with the whole expeience. thanks, mike
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Posted on 2/3/2012

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lori lang


I have bought gold coins at Goldline before but decided to contact Merit Financial because your TV ad said your cost was lower. Fortunately the person answering was Lori Lang. With her lovely voice and attitude and easy explanations she sold me right away on your company. She even has a Movie Star name! Be careful...you might just lose her to the Movie business. I give her five stars. No. I am not a relative or old friend. Just an 87 year old WW2 vet who has retired from the commercial art business in Chicago. It was a great time to be in the Mad Men world. Yes we all smoked (even doctors) but were not the Chauvinist Pigs that young TV producers imagine. They weren't there. I was. Her number- Lori Lang@800-564-8189- ext332
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Posted on 2/2/2012

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Excellent service


My experience with Lori at Merit Financial was professional and very satisfactory. Thank you. I will be returning to her for my future precious metals purchases.
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Posted on 2/2/2012

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Business responded on 2/2/2012

Thank you F.G. for your repsonse to Lori's service. We have added your comments to her file for the upcoming quarterly review.
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Very pleased.


I purchased some Silver American Eagles through Merit Financial, and I had a great experience. I did some research on a few companies, and I found Merit Financial to have very fair prices and excellent customer service. I even had an error in my bank sending over my wire transfer, and my agent was more than helpful. He also gave me a follow up call, (as he promised), to tell me my shipment had left. My agent is Dave Martel, 800-555-2631 ext. 253. I appreciate the help, and we will do business in the future.
Lawrence D. McDermott
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Posted on 1/31/2012

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Business responded on 2/2/2012

Thank you so much for your review. We have added your insight into Dave's file for the upcoming quarterly review.
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New Purchase of Silver


I have not purchased silver until this month, and had a lot of questions to ask my Merit Financial advisor ( Issac Nuriani, 800-564-8189 Ext 314 ). Issac was very informative and answered all my questions. I decided to make a purchase of silver based on his recommendations for my situation. Issac has followed up with me to advise that he received my funds and has set up a delivery date for my silver. He has been very helpful with my transaction with no pressure whatsoever.
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Posted on 1/31/2012

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Purchase Experience Review


This was my very first gold purchase so I had no previous experience with Merit or with the acquisition process. Naturally, I had lots of questions. They answered all my questions with what I felt were honest answers. Since my first purchase, I have made several more purchases. They have delivered on everything promised as stated. I have never had a problem with any of my purchases. I look forward to making future purchases.
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Posted on 1/30/2012

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Lori Lang


Lori has been very helpful with my purchase of coins,she called on each tranaction. when money rec. est shipping dates etc. thanks again Lori.best regards
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Posted on 1/30/2012

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Business responded on 2/2/2012

Nolan, we thank you for your review. We have updated your account executive's file with this information for their upcoming review.
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