11/6/2009

Glad you asked! We like having a chance to remind the public about what the BBB stands for:

Our Vision: An ethical marketplace where buyers and sellers can trust each other.

Our Mission: BBB's mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by:

Creating a community of trustworthy businesses
Setting standards for marketplace trust
Encouraging and supporting best practices
Celebrating marketplace role models, and;
Denouncing substandard marketplace behavior

BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business's track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.

BBB ensures that high standards for trust are set and maintained. We exist so consumers and businesses alike have an unbiased source to guide them on matters of trust. We provide educational information and expert advice that is free of charge and easily accessible.

BBB Accreditation is an honor – and not every company is eligible. Businesses that meet our high standards are invited to join BBB. Businesses meeting BBB standards are presented to local Boards of Directors (or designees) for review and acceptance as a BBB Accredited Business. To read more about our Accreditation Standards, click here.

All BBB accredited businesses have agreed to live up to our Principles for Trust. Our Principles for Trust are a comprehensive set of policies, procedures and best practices focused on how businesses should treat the public – fairly and honestly in all circumstances.

BBB does not compare businesses against each other, but rather evaluates businesses against our standards – and our standards clearly speak to the character and competence of an organization.

BBB is the resource to turn to for objective, unbiased information on businesses. Our network of national and local BBB operations allows us to monitor and take action on thousands of business issues affecting consumers at any given time.

TrustLink is a special program spearheaded by certain BBBs that's taken the BBB mission to a whole new level. TrustLink is the only service that combines the trusted, objective analysis of the Better Business Bureau with the feedback and insights of customers along with a public podium for businesses, creating a unique perspective for you.

http://www.la.bbb.org/MissionAndValues.aspx

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