6/16/2025 6:19 AM (PST)

Recently I came across a case where auto-filling forms using IP data helped reduce the number of unfilled applications. The idea seems simple, but is it really that effective? I am especially interested in how this affects the user experience and GDPR compliance. I recommend looking at the analysis at — it clearly shows where this technology has yielded results. If anyone has tried it, please share. I want to understand whether it is worth implementing and where the pitfalls are https://conversionrate.store/case-studies/

6/16/2025 6:51 AM (PST)

Automatic filling of form fields based on IP can simplify the user journey. This is especially relevant for geolocation data - city, country, time zone. However, it is important to consider the accuracy of the data and compliance with the privacy policy. This approach requires fine-tuning so as not to scare off the user with excessive "intrusiveness".