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Force for Earth/For Earth, Inc. - could this be a pyramid?
Category: Business
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10/22/2009 5:58 AM (PST)

Friends approached me to look at a company called Energize Your Fuel (aka: For Earth, Inc., Force for Earth). The site is: http://www.energizeyourfuel.com/force-for-earth-product/force-for-earth-fuel-engine-conditioner.asp.

They do have an interesting product, but I noticed the distributor costs, the compensation plan, and the "Fast-Start Power Builder Bonus" all look VERY much like the classic pyramid structure. You have to get six people to become "distributors" underneath you, and they are encouraged to do the same, etc.

I also notice there is no address for the company nor phone number. There is only an email. My friends and the person they signed up under can't seem to answer my questions, and got a little angry with me. Now, I'm worried about their involvment.

This may be a reputable company, but I have a lot of questions and can't get answers. Does anyone have any thoughts or experience they can share?

Thanks and have a great day!

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10/22/2009 9:38 AM (PST)

It's a brand new company (they say so themselves) and your friends can't answer certain questions you have, although they want you to put some money into this...? No address or phone number for the company? It seems you have some warning instincts that are kicking in and that you should follow those instincts.

By the way, the Compensation Plan page is now unavailable for viewing.

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10/22/2009 11:15 AM (PST)

Thank you Dianne! I noticed you have the BBB-Expert logo which means a lot. I sincerely appreciate your taking the time to look at my question. I didn't realize the compensation plan page recently became unavailable until you let me know. I'll do more investigating, and hopefully more folks will give us feedback. Have a great day.

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10/22/2009 5:51 PM (PST)

I was just on several teleconferences and apparently asked all of the wrong questions!!! The following call they managed to get one of the higher ups in the company to join in order "to answer questions". All they seem to be pushing is the BUSINESS and NOT the product... These guys were tripping over their tongues and literally said the "... if we were forcing you to buy product, this would be illegal ..." THAT was all I needed to hear. If you know ANYTHING about their "plan" you MUST autoship two units minimum per month... there were SO MANY more things that just REEKED about this business that it's not funny. All of this is so sad because it really is a great product!!! I had to bail when they were giving me a hard time about asking how I could make money JUST SELLING PRODUCT. They want you to buy at 10% below retail... in the meantime there is a distributor that is selling product for just under 50% of retail... I mean JESUS... they can't even get pricing straight on their own product!!!! I REALLY hope they get their act together otherwise BAD BUSINESS is going to kill what would otherwise be a great product that increases fuel economy, reduces emissions, and extends engine life

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11/2/2009 2:57 PM (PST)

Hi Lookin4answers- I am sorry this happened to you. Your friends did not give you the actual company website, they gave you their created website. Hence the contact information as well as a lot of other important information missing. The actual website is www.forearthonline.com . The company is registered with the BBB and all of their contact info is on their website. They also have another site which was made by the 3 men leading the charge for this new business, it is www.unserrobeyhodge.com . Both sites have a good deal of information and should help anyone who is approached to make an informed decision about what they are being presented with. I hope this is helpful to you. It seems that maybe your friends have started into something and do not know all of the details yet. I am sure they are only doing and saying what they are being encouraged to do and say. A team in a MLM or Network Marketing company is only as good as their upline. With this company being so young, I am sure most of the upline is learning as they go.

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