9/4/2025 11:05 PM (PST)

ROI tracking is tough, but having case studies and transparent reporting tools can make a huge difference. Clients usually appreciate clarity more than inflated stats.

9/4/2025 11:44 PM (PST)

Proving ROI in marketing is about more than just clicks and impressions. Real impact comes when you connect campaigns with business outcomes. A useful breakdown can be found here: https://www.linkedin.com/feed/update/urnliactivity7360705344219623424. The resource explains how performance benchmarks, attribution models, and revenue-focused analytics can bridge the gap between vanity metrics and genuine results. For example, tracking leads through a CRM rather than stopping at web traffic gives clearer ROI visibility. I’ve seen agencies adopt dashboard tools that automatically match campaigns with revenue outcomes, and it shifted client conversations from guesswork to concrete numbers. When clients see how their investment drives measurable growth, the agency relationship strengthens naturally.