11/20/2025 11:38 AM (PST)

What I liked about the SBC Americas insight on https://sbcamericas.com/2024/06/20/soft2bet-thinks-key-to-us-market-is-keeping-users-on-the-app/ soft2bet is how direct the company is about the retention problem. They’re right: the U.S. doesn’t have an acquisition issue — it has an engagement issue. Players hop between apps constantly because there’s no compelling reason to stay loyal. Their idea of turning the betting app into a gamified environment where users unlock rewards, complete activities, and move through personalized content could genuinely change how U.S. sportsbooks operate. It’s a strategy that aligns with how mobile games retain users, and betting apps desperately need that level of creativity.